The Governor of Delta State, Rt. Hon. Elder Sheriff Oborevwori has directed the Delta State Signage and Advertisement Agency(DESSAA) to fully implement all laws that regulate outdoor advertising practice in the state.
According to a statement signed by the Secretary to the State Government (SSG), Dr. Kingsley Eze Emu, this is in line with extant laws mandating the Delta State Signage And Advertisement Agency (DESSAA) to regulate and sanitize outdoor advertising practice across the state.
The statement listed the measures put in place to regulate outdoor advertising as follows:
* Operation Tag Your Boards. All billboard structures must henceforth carry the emblem/company name of the owner/practitioner to whom they belong;
* All practitioners are requested to submit their ARCON Certificates at DESSAA’s Director of Administration’s Office; and
• Submit their site(s) list and approvals duly obtained and authorized by DESSAA.
Operators of these outdoor advertising agencies should therefore ensure that all these measures are put in place within the next seven(7) days from the release of this notice.
The SSG stated that these measures have become urgent and expedient to elevate the practice of outdoor advertising and ensure it is no longer a free-for-all business. The measures will also help to improve the overall aesthetics of the signage landscape in major cities and towns of the state, thereby eliminating the nuisance effects of clustering of billboards and the associated environmental hazards.
He warned that all cases of non-compliance at the expiration of the stipulated timeline will be treated as gross defiance, in which case, the appropriate sanctions shall be applied.
The statement added that enquiries could be directed to the listed phone numbers: 08157012430; 09097194340; 08088338970; 07067733195 or visit the DESSAA office at Blk 11b, Old Secretariat, Summit Road, Asaba, Delta State.
